My journey began with a passion for creativity and a deep desire to carve my own path in the world of business. As a young entrepreneur, I had always been drawn to the elegance and intricacy of jewellery. Armed with determination and a keen eye for design, I launched my own jewellery brand. The initial days were challenging, filled with late nights, sourcing precious gemstones, and building relationships with artisans who could bring my visions to life. In less than 6 months, I started to get recognition but covid struck and all my channels started to narrow down, my artisans had to pick different fields to sustain themselves. As time passed, I felt a yearning for something more.
I found myself captivated by the artistry displayed in women's footwear . The way each pair of shoes told a story and elevated an outfit inspired me to consider a new venture. I was ready to take a leap of faith and pivot my business.
Switching from jewellery to footwear was not without its challenges. The intricacies of shoe design were vastly different from those of jewellery, and I needed to immerse myself in this new world to truly understand its nuances. Just as I had done in my previous venture, I started from scratch. I studied shoe design, materials, and manufacturing processes. I reached out to the industry experts and spent hours sketching and conceptualising.
With time, my persistence paid off. I launched my line of women's footwear, ELAAR. Each pair of shoes was a canvas through which I expressed my creativity, just as I had with jewellery.
The journey from jewelry to women's footwear taught me invaluable lessons. I learned the importance of adaptability, of embracing change even when it seems daunting. I discovered that creativity is a versatile tool that can be applied to different mediums. Most importantly, I realized that success is not confined to a single path; it can be found in the pursuit of one's passions, regardless of the industry.
